Roofers, Ready to Close More Jobs? Let’s Talk Sales.

Let’s be real ~ being a roofer isn’t just about nailing shingles and sealing leaks. It’s about selling your services, earning customer trust, and winning more jobs before the competition does. And while roofing might be your craft, sales is the engine that keeps your business growing.

So, how do you close more jobs for roofers in a way that doesn’t feel pushy or forced? How do you turn leads into customers and get more sales for roofers without spending a fortune on ads or working 80-hour weeks?

Don’t worry, we’ve got your back (and your roof). Here’s a breakdown of sales strategies that actually work ~ so you can close more jobs and build a business that thrives, rain or shine. ☀️🏠

1. First Impressions Matter ~ Own the Introduction

Before you can close more jobs for roofers, you’ve got to win the trust of your leads. That starts with your first interaction ~ whether it’s a cold call, an online inquiry, or a doorstep conversation.

🔹 Be personable, not just professional – People buy from people they trust. Smile, introduce yourself, and make eye contact. A friendly roofer is a booked roofer.

🔹 Show up looking sharp – No, we don’t mean wearing a tux, but a clean shirt with your company logo goes a long way.

🔹 Listen before you pitch – Ask what they need, what concerns they have, and how you can help. The best salespeople solve problems, not just sell services.

2. The Power of the Estimate ~ Show Value, Don’t Just Quote

If you’re just handing over a number, you’re missing out on a huge opportunity to get more sales for roofers. Your estimate isn’t just a piece of paper ~ it’s a sales tool.

🔹 Educate, don’t just price – Walk the homeowner through the materials, warranty options, and why your roofing work stands out.

🔹 Show value over price – Instead of saying, “This will cost $10,000,” say, “For $10,000, you’re getting a 30-year roof, premium materials, and the best warranty in town.”

🔹 Offer financing options – Homeowners may not have the cash upfront, but a payment plan can make the decision easier.

3. Nail the Job Early! (Because Most Roofers Don’t)

According to Market Donut, 80% of sales require at least five follow-ups! Don’t be a statistic! If a homeowner isn’t signing, it’s because they still have concerns ~ your job is to eliminate those pain points and lock in the close on the spot.

🔹 Address objections before they come up – Price? Timing? Trust? Bring them up before the homeowner does and show how you’ve already solved them. “I know budget is a big concern, which is why we offer financing options.”

🔹 Create urgency with confidence – Let them know your schedule fills up fast or that materials are rising in cost ~ but do it with transparency. A good roofer doesn’t just sell, they educate.

🔹 Give them the easiest ‘Yes’ possible – Offer options: “We can lock in this quote today and get you scheduled, if we revisit in a few weeks availability may be tighter.” Make the choice easy.

4. Turn Happy Customers into Your Sales Team

Your best salespeople aren’t even on your payroll ~ they’re your happy customers.

🔹 Ask for referrals immediately – The best time to ask is right after the job is done and they’re thrilled with the results.

🔹 Make referrals easy – Provide a simple referral link, a business card with a QR code, or even a discount on future services.

🔹 Get reviews (and make them count) – Potential customers trust reviews as much as a personal recommendation. Make sure every happy homeowner leaves a review on Google or Facebook.

5. Get More Roofing Jobs by Offering More Services

Want to close more jobs without constantly hunting for new leads? Sell more to your existing customers!

🔹 Roof inspections & maintenance plans – Instead of just doing one-time jobs, offer an annual maintenance package to keep customers coming back.

🔹 Gutter services, solar, or siding – If you already have a crew on-site, why not upsell related services? More services = more revenue per job.

🔹 Storm damage repair expertise – Homeowners need fast solutions after a storm, and if you position yourself as the expert in insurance claims, you’ll win more jobs automatically.

6. BONUS! The Secret Weapon: A System That Makes Sales Easy

You’re out knocking doors, meeting with homeowners, and writing up estimates ~ you don’t have time to juggle spreadsheets, sticky notes, and missed opportunities.

That’s where Paiv comes in.

Paiv is the all-in-one field sales and service software built for roofers. From tracking leads and scheduling jobs to getting paid fast, Paiv streamlines the entire roofing sales process ~ so you can close more jobs and grow your business with ease.

🚀 Want to see how Paiv can help you get more roofing jobs and increase sales? Let’s talk.

Final Thoughts

If you’re serious about closing more jobs for roofers, it’s all about consistency, nailing the pitch, and having the right tools to make the sales process smooth.

By building trust, educating homeowners, nailing the sale, and using technology to stay ahead, you’ll not only get more sales for roofers ~ you’ll build a brand that customers trust for life.

💡 Want to see how Paiv can help you close more roofing jobs, manage leads, and get paid faster? Book a demo today and start winning more jobs with ease.

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